Nutrient IQ
Bringing the most important nutrients at your fingertips, Nutrient IQ app is the core of Dr. Fuhrman’s decades of research. It helps you improve your health by discovering the most nutrient-rich foods.
Intro
Joel Fuhrman, M.D. is a board-certified family physician, six-time New York Times best-selling author and internationally recognized expert on nutrition and natural healing, who specializes in preventing and reversing disease through nutritional methods. He is the President of the Nutritional Research Foundation and on the faculty of Northern Arizona University, Health Sciences division. Dr. Fuhrman coined the term “Nutritarian” to describe a nutrient-dense eating style, designed to prevent cancer, slow aging, and extend lifespan.
Dr Fuhrman and his team recognized the value that the new mobile platforms can create for their brand. They are determined to help as many people as possible to live healthy. Their initial idea was to create a mobile app that would pack all their life-long knowledge into a friendly and easy to use the app.
MEDICAL EXPERIENCE25 years
25 years
The Goals
- iOS app that targets all population types (from young people to older people)
- Subscription-based, 10-day free trial
- Create a seamless experience for DrFuhrman.com website with the Nutrient IQ app – users should be able to login using the same credentials and benefit from their paid online subscription within the app
- Dr Fuhrman’s delicious nutritarian recipes and other user ratings should be easily available in the app
The Challenges
- To create a seamless experience for the users between the app and DrFuhrman.com website, our backend system needs to connect with DrFuhrman.com servers – data handled by DrFuhrman.com’s backend: authentication, recipes, recipe ratings, recipe comments
- Adding foods into Nutrient IQ App needs to be really fast
- DrFuhrman.com has hundreds of thousands of daily active users – the app needs to be able to scale up the infrastructure to support tens of thousands of daily active users
- The app needs to be attractive to both young and elderly audiences
Testimonials
Lauren Russell
CTO
NutrientIQ was the first mobile app we ever developed and launched at DrFuhrman.com. Atta Systems helped us better understand the context and develop a great product for our audience. The main challenge was the integration of our system with the system behind the app. We worked together and managed to deliver a valuable and seamless experience for our customers. Atta Systems team are professionals and we highly recommend them.
Jo Yi
Advisor
I recently had the opportunity to work on Nutrient IQ with Atta Systems and my experience with this team has been spectacular, to say the least. What separates Atta from the rest is that their primary focus from day one was always on THE RELATIONSHIP with their clients. From our initial meeting until completion of the project I was treated like family, was delivered on their promises, and most importantly when the unexpected occurred (on my end) they went above & beyond to find a creative solution. It’s the little things that make this group stand out from many others I’ve worked with in the past.
OUR TARGET
15 Million People in the US
Help People Live Healthier Lives
Dr. Fuhrman’s vision is that health is determined by the nutrient density of your diet. His vision helped change the lives of thousands of people all around the US. The NutrientIQ app makes it really easy for people to set nutrient density goals for their diets and track the nutrient content of their meals. The app also tracks the level of “G-BOMBS” superfoods (greens, beans, onions, mushrooms, berries, and seeds).
How We Did It
Dr. Fuhrman and his team entrusted Atta Systems to take full responsibility and control of product strategy and design, software development and product marketing
We’ve integrated Dr. Fuhrman’s existing branding and identity into the app – vivid colors and playful illustrations
Native iOS app
Scalable – support for tens of thousands of daily users that add their meals
Integration between the app backend and DrFuhrman backend via an API created together with the DrFuhrman tech team
Benefits
Great user experience
Almost instant scalability – Parse Server on top of Heroku allows to scale up/scale down the infrastructure if needed
Cost efficient infrastructure – with Heroku, you increase and decrease the infrastructure you use when you need it
The Tech We’ve Used
MOBILE
BACKEND
DESIGN
Key Features
Track your food
Track your food, get more NutrientIQ points for nutritious foods. Set & reach your daily goals.
Access 100+ nutrient rich recipes
Get access to nutrient rich recipes recommended by Dr Fuhrman.
Track your G-BOMBS
Dr Fuhrman recommends a simple way of making sure you get the most important nutrients: the G-BOMBS superfoods (greens, beans, onions, mushrooms, berries, and seeds). Eat them every day.
Seamless integration with DrFuhrman.com
Users can login with the DrFuhrman.com account and get access to all their subscription benefits.
TRY IT YOURSELF!
Timeline
March 2018
Development of the app started
April 2018
Early team meeting, with Jo and Doug from DrFuhrman and the Atta Systems team, in Bucharest
May 2018
First design versions are done, tested internally and with a group of potential users.
June 2018
Communication strategy (email, push notifications) is delivered
September 2018
Closed beta version is launched
February 2019
Official launch on the App Store
January 2020
The app is no longer available on App Store
Some Numbers
INITIAL USERS
1000+
DAILY ENGAGEMENT
10+ mins
RECIPES
100+
Technical Document
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Nutrient IQ
Bringing the most important nutrients at your fingertips, Nutrient IQ app is the core of Dr. Fuhrman’s decades of research. It helps you improve your health by discovering the most nutrient-rich foods.